We are saying ‘farewell’ to my proudest video game project. After four years, Coinland has closed.
Most Australians at my age would have fond memories of Commonwealth Bank initiatives that were offered to them in primary school (elementary school) such as a free ‘Dollarmites’ savings account that encouraged making small, weekly deposits during class. For four years Coinland has taken this to the next level, teaching children the importance of saving (virtual) money, earning interest, finding jobs, using ATM cards and even donating money for a selfless cause - all through a browser based video game.
For over 160,000 Aussie children, Coinland was almost certainly their first MMORPG experience, and our support team receives streams of fan-mail from parents praising Coinland, and from children who are having a ball.
When Coinland was announced to close, we received offers from parents who believed that their children have learnt so much from Coinland, that they were willing to pay a fee to keep the free game running. A child sent us an email saying how upset they were about Coinland’s closure, and how it was cruelly coinciding with their sister’s Coinland-themed birthday party.
Coinland was a winner of several Australian industry awards at launch, and just before the decision to axe Coinland, a port of the game for iOS and Android was ready for submission, which I’m certain would have been a hugely successful evolution of the game.
I’m proud to have been part of Coinland, and I wish that you could have experienced it too.
See Coinland being played by an expert here!